
Nexnews – Barcelona has announced a groundbreaking change in its pre-season strategy, confirming that its 2025 pre-season tour will take place in Asia. This marks a significant departure from its traditional tours in the United States, where matches against Real Madrid had become a staple of pre-season schedules in recent years.
Pre-season tours have been a lucrative venture for major European clubs, drawing global attention with exciting fixtures. In the past, many clubs, including Barcelona, chose the United States as their destination to capitalize on financial gains and connect with fans. However, Barcelona’s management has decided to chart a new course by taking their 2025 tour to Asia, specifically Japan and South Korea.
Rumors about Barcelona’s shift to East Asia had circulated for weeks. Now, the Spanish sports outlet Sport has confirmed the news, revealing that the team will participate in a series of events during their time in the region. The tour will feature four friendly matches, possibly organized as part of a tournament. Additionally, discussions are underway to arrange a fifth match, though final agreements are yet to be reached.
This change signifies Barcelona’s ambition to strengthen its presence in Asian markets and engage directly with its loyal fanbase in Japan and South Korea. The tour will provide an opportunity for fans in these countries to witness their favorite stars in action while also allowing Barcelona to explore new commercial opportunities.